Why Norwegian Startups Are Switching to Framer
If you're a Norwegian startup founder, you've probably been quoted 4-12 weeks and 200,000-500,000 NOK to build your first website. Whether it's WordPress, custom code, or even Webflow — traditional timelines don't match startup speed.
Framer changes the equation. It's a visual web design tool that lets you design and publish production websites in the same interface — no developer handoff, no translation layer, no waiting. And at Luft Design, we've refined the process to deliver full Framer sites in 3-7 days.
Here's why that matters for Norwegian companies racing to market.
Speed Is Your Competitive Advantage
Norwegian startups compete globally with limited resources. Your market is 5.5 million people — you need to go international to scale. That means your website needs to be live, polished, and impressive before your next investor meeting, conference, or product launch.
Consider the typical timelines:
- WordPress agency: 4-8 weeks
- Webflow agency: 2-4 weeks
- Custom development: 3-6 months
- Framer with Luft Design: 4-7 days
That's not a marginal improvement — it's a completely different category of speed. When your competitor in Stockholm is launching this week, you can't afford to wait two months.
Real Example: TechCrunch Disrupt Launch
A Norwegian AI startup needed a professional site before TechCrunch Disrupt with only 8 days to spare. We delivered a fully-animated, 5-page Framer site in 6 days. They launched on time, generated over 150 leads, and closed their first 3 customers at the event.
Why Framer Over WordPress or Webflow?
Each platform has its strengths. We work with both Framer and Webflow at Luft Design, and we're transparent about when each makes sense. Here's the honest breakdown.
Animation-First Design
Most Norwegian startup websites look identical — same layout templates, same stock photos, same static design. Framer changes that with built-in motion design capabilities that would take 3-4x longer in Webflow and be nearly impossible in WordPress:
- Smooth scroll animations (elements fade in as you scroll)
- Micro-interactions (hover effects, button states, cursor follows)
- Page transitions (smooth animations between pages)
- Interactive elements (draggable sliders, animated graphs)
- Spring physics and natural movement
One Norwegian design tool startup saw their demo conversion rate jump from 4% to 11% after switching to a Framer site with parallax scrolling and interactive comparison sliders.
The Figma-to-Framer Advantage
If your startup already designs in Figma, Framer is the obvious next step. Both tools share the same design language — Auto Layout, components, constraints. You can copy-paste components from Figma to Framer with roughly 90% fidelity preserved.
The traditional workflow looks like this: design in Figma (1-2 weeks), developer handoff and interpretation, development (2-4 weeks), revisions (1-2 weeks) — totaling 6-8 weeks. The Framer workflow: design in Figma (1-2 days), build in Framer (2-3 days), add animations (1 day), launch. Total: 4-6 days.
A Norwegian fintech had final Figma designs ready. We rebuilt everything in Framer in 4 days, added scroll animations and micro-interactions, and launched. Traditional developer handoff would have taken 3-4 weeks.
When to Choose Framer vs Webflow
Choose Framer when you need:
- Speed-to-market (launch in days, not weeks)
- Heavy animation and scroll effects
- Figma-based workflow
- Simple content needs (under 100 blog posts)
- Lower budget (30-50% cheaper than Webflow)
- Startup landing pages for launch or fundraising
Choose Webflow when you need:
- Complex CMS (over 100 content items, relationships between collections)
- E-commerce functionality
- Advanced SEO controls (wildcard redirects, schema markup at scale)
- Long-term content management by non-technical teams
- Custom functionality and complex integrations
What Framer Sites Cost in Norway
Framer projects are faster to build than Webflow — simpler interface, built-in animation, parallel design-and-build workflow — which means lower hours and lower cost while maintaining quality.
Here's what to expect for a 5-page marketing site:
- Custom development: 500,000-800,000 NOK, 8-12 weeks, total year 1 cost around 650,000-1,000,000 NOK
- Webflow: 150,000-400,000 NOK, 2-4 weeks, total year 1 cost around 155,000-410,000 NOK
- Framer: 80,000-200,000 NOK, 4-7 days, total year 1 cost around 85,000-210,000 NOK
Framer is 60-75% cheaper than custom development and 30-50% cheaper than Webflow, while being significantly faster to deliver.
Service-Specific Pricing
Landing pages (2-4 days): 30,000-80,000 NOK. Perfect for pre-launch waitlists, product announcements, conference pages, and email capture campaigns.
Marketing sites (4-7 days): 80,000-200,000 NOK. Full 5-10 page startup marketing websites including homepage, product pages, about page, contact forms, and smooth page transitions.
Animated product showcases (1-2 weeks): 150,000-350,000 NOK. SaaS demos, app landing pages, interactive product tours with scroll-triggered animations and video integrations.
Figma-to-Framer conversion (2-5 days): 40,000-150,000 NOK. Transfer existing Figma designs to Framer, rebuild components, add responsive breakpoints, and implement animations.
Our Process: Kickoff to Launch in One Week
Unlike traditional agencies that separate design and development into sequential phases, we design and build simultaneously in Framer.
Day 1: Kickoff and Strategy
A 90-minute kickoff call covers project goals, target audience, competitor review, content strategy, and animation style references. We deliver a project brief, sitemap, and timeline. Direct communication — no account managers, no bureaucracy.
Days 2-4: Design and Build
We create layout structure, add content, apply visual styling, build responsive breakpoints, add animations and interactions, and connect forms and integrations — all in parallel within Framer. Clients receive daily async updates and one mid-project review call.
Days 5-6: Review and Refinement
We share a live Framer preview link for structured feedback. Two rounds of revisions are included, covering content, visual polish, animation timing, mobile responsiveness, and form functionality.
Days 6-7: Launch and Training
Domain connection, SSL setup, analytics integration, SEO metadata, and mobile testing. We provide a 1-hour Framer Editor walkthrough, screen-recorded tutorials, and a direct support channel. Total client time commitment across the week: roughly 4-5 hours.
Norwegian Success Stories
SaaS Startup, Oslo
A seed-stage SaaS needed a professional site before demo day with only 10 days to spare. Previous attempts with freelancers had failed. We delivered a 5-page Framer marketing site with animated product demos, testimonials, pricing comparison, and Calendly integration in 7 days. Result: launched 3 days before demo day, collected 50+ demo requests in two weeks, and raised 8M NOK with the site playing a supporting role in investor credibility. Investment: 95,000 NOK.
Design Agency, Bergen
A creative agency's WordPress site didn't reflect their motion design expertise. We built a Framer CMS portfolio with 20 animated project cards, case study templates, and team animations in 9 days. Contact form submissions tripled, and the agency won 2 new clients who cited website quality as a deciding factor. Investment: 145,000 NOK.
Pre-Launch Climate Tech, Trondheim
A climate tech startup needed a waitlist page before a TechCrunch article went live — in 4 days. We delivered a single-page Framer site with animated hero, scroll reveals, Mailchimp integration, and investor logos in 3 days. They collected 1,200+ emails in the first week with a 15% email-to-demo conversion rate. Investment: 48,000 NOK.
Frequently Asked Questions
Is Framer suitable for Norwegian companies?
Yes. Framer is used by thousands of European startups. The platform interface is in English (like most design tools), but we provide all communication, training, and support in Norwegian. Full UTF-8 support means special Norwegian characters work perfectly.
Can Framer integrate with Norwegian services?
Framer connects to Vipps, BankID, and other Norwegian services via form integrations and Zapier. If it has an API, we can connect it.
Is Framer GDPR compliant?
Yes. Framer hosts in EU data centers and is GDPR compliant. We implement cookie consent and tracking controls for all Norwegian clients. Framer also includes built-in GDPR-compliant analytics based on GA4.
Can my team update the site after launch?
Absolutely — that's a major Framer advantage. After our 1-hour training session, your team can edit text, update images, add new pages using templates, manage CMS content, and change colors and fonts. You only need us for major design changes, new templates, complex animations, or technical integrations.
Why are there so few Framer agencies in Norway?
Framer has only been production-ready since 2022, and most Norwegian agencies are still running WordPress and Webflow workflows. We adopted Framer early and have delivered over 30 Framer projects since 2023 — making us one of the first specialized Framer agencies in Norway.
Get Started
Not sure if Framer is right for your project? Book a free 30-minute consultation. We'll discuss your timeline, recommend the right platform honestly, and give you a rough budget estimate. No sales pressure.
If you're on a tight deadline, we also offer expedited service: landing pages in 2-3 days, marketing sites in 3-5 days, with a 30% rush fee for projects under 5 days.
Contact Luft Design: hello@luft.design | Oslo, Norway
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